The Publicity Club of Chicago describes its Silver Trumpet award as, “distinguished achievement in public relations,” honoring individual achievement in public relations. The coveted award is presented for excellence in planning, creativity and execution.
Richardson won the award for his public relations and social media work for the year 2014 for the Young Marines, a national youth organization. The return on investment was 6,462 percent. His media campaign earned more than 29 million print impressions alone and garnered $4,331,189 in print and online ad conversion using no multipliers.
“I particularly enjoy working on social media,” Richardson said. “When we began the campaign, the Facebook page was stagnant. By the end of 2014, we had 15,630 ‘likes’ and a very engaged fan base.”
Another aspect of the campaign was an Annual Report, the organization’s first, written by Ginny Richardson, president of GR-PR.
“The Annual Report succeeds in being a single document that tells the story of a thriving youth-oriented program,” she said. “The report’s uses are unlimited – for potential donors, sponsors and partners; as a template for future annual reports; and as a record of the achievements and highlights of 2014.”
“GR-PR has opened up a whole new world that has helped place us on the map in terms of non-profit youth organizations,” said Mike Kessler, national executive director and CEO of the Young Marines. “GR-PR’s many contributions to our success are truly Major League.”
The Young Marines is a national non-profit 501c(3) youth education and service program for boys and girls, age eight through the completion of high school. The program focuses on teaching the values of leadership, teamwork and self-discipline so its members can live and promote a healthy, drug-free lifestyle.
Since the Young Marines’ humble beginnings in 1959 with one unit and a handful of boys, the organization has grown to over 300 units with 11,000 youth and 3,000 adult volunteers in 46 states, the District of Columbia, Germany, Japan and affiliates in a host of other countries.
Ginny Richardson Public Relations is a PR firm located in the Chicago suburb of Hinsdale, IL. GR-PR works in a wide variety of industries including clients in business, not-for-profit, healthcare, cultural arts and military. Specialties include: media relations, social media, website design, writing and public relations strategy.
For more information about Ginny Richardson Public Relations call 630-789-8555 or visit http://www.gr-pr.com. For more information about the Young Marines visit https://www.youngmarines.com/.
